Founded in 2005 by Emily Bendell, the story and vision for the brand was simple. Fashion-led luxurious lingerie and nightwear collections made with the highest quality at an affordable price. Bluebella is a lingerie brand with strength and modernity at its heart; designed to redefine sensuality.
“The Bluebella woman does not see lingerie as a functional or traditionally sexy purchase. She sees it as fashion crossover style and a personal self-indulgence. No-one should leave gorgeous lingerie languishing in a drawer, waiting for that ‘special occasion’ – our highly wearable fashion-led collections can make every day feel just that little bit more exciting”
Founder and CEO
Our multi award-winning team launch four fashion lingerie collections per year, plus lots of beautiful mid-season delights. Our designs reflect a uniquely modern take on lingerie – often using unusual fabrics and trims and creating stunning new silhouettes. All styles are exclusively designed and manufactured to our exacting standards, and ensure that we maintain a truly unique and inspiring collection every season
We take inspiration from the world around us and today’s lifestyle and fashion trends to create collections that are unique and exclusive, and we are proud to be stocked in luxury retailers throughout the UK and internationally.
Our designs often have a provocative edge. We are endlessly inspired by the allure of the hidden, the mystery of what lies beneath, and the illusion of nudity just waiting to be found.
Our promise is to bring you seductive and affordable lingerie that takes you from day to night time, and everywhere in between.
Lingerie Brand Of The Year - Drapers Awards 2017
We are very proud to say Bluebella has won the prestigious LINGERIE BRAND OF THE YEAR at this year’s fashion industry flagship awards ceremony
Marketing Campaign of the Year - Dare To Bare - Lingerie Insight Awards
In September 2017, to mark London Fashion Week, we wanted to celebrate our love of our city and our unique approach to life and fashion with a very special catwalk show... so we dared our Instagram family to take part in a Bluebella fashion show in the most iconic of London hotspots: Oxford Circus. Find out more here.
This campaign won the Lingerie Insight award 'Marketing Campaign of the Year' for 2017.
Further award nominations
We were also shortlisted as a Finalist for 'Medium Sized Business of the Year' at the Lingerie Insight awards
This year we have expanded into even more and even bigger places: John Lewis, Selfridges, Revolve, Topshop, Amazon US, Nordstrom, Bravissimo and La Redoute, to name just a few!
Bluebella has reached milestone numbers on social media - 100k followers on Facebook, and 200k on Instagram!
We are social and love nothing more than seeing our designs lighting up Instagram on our beautiful and creative customers. Send us your favourite looks or show us how you style your Bluebella at #mybluebella. There is nothing we love more!
Not only do we make you look and feel fabulous, we want to make your shopping experience fabulous too. We take care to make your life that bit easier with quick delivery, free and easy returns and an award winning customer service team to take care of all your needs.
Awards & Recognition
2017: Drapers Awards 2017 - Winner: Lingerie Brand of the Year
2016: The UK Lingerie Awards – Finalist: Medium Business of the Year & Finalist: Marketing Campaign of the Year
2015: The UK Lingerie Awards - Winner: Boudoir Brand of the Year & Finalist: Independent Directional Brand of the Year
2014: The Lingerie Collective - Best Brand; The UK Lingerie Awards - Finalist: Boudoir Brand of the Year; Management Today - 35 Under 35
2013: Great British Entrepreneur Awards - Small Business of the Year & Most Captivating Entrepreneur
2012: Fast Growth Business Awards - Finalist; Women of Excellence Award - Finalist