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International Women's Day 2023 Donation T&Cs

Written by - Bluebella

International Women’s Day Donation Terms & Conditions

In celebration of International Women’s Day 2023, we’ve invited our incredible community members to help us amplify this year’s theme: #EmbraceEquity.

For each person featured in the campaign and everyone who shares a picture of themselves striking the #EmbraceEquity pose and tagging @Bluebella on social media, we will donate £5 to Equality Now – a human rights organisation fighting gender inequality since 1992. We will also donate £5 for every order made on International Women’s Day.

How to make sure your post qualifies for our donation

Take a picture of yourself in a bra striking the #EmbraceEquity pose – simply cross your arms over your chest in an embrace.
Publish the photo in your Instagram feed, not in stories.
Use #EmbraceEquity and tag @bluebella in the caption.
You need to post between 9AM 04/03/2023 and 9PM 08/03/2023 GMT to qualify.
We will make one donation per person.
If you post using the #EmbraceEquity hashtag and tagging @bluebella, you are giving us permission to use your image on our organic digital channels to further support the IWD campaign.
You can post from anywhere in the world.
Donations from photos posted are capped at £5000.

How to make sure your Bluebella order qualifies for our donation:

Place an order via,,,,,, or
The order needs to be placed between 9AM 08/03/2023 and 9AM 09/03/2023 (GMT) to qualify.
One donation will be made per order.
Donations from orders made on International Women’s Day are uncapped.
Equality Now comprises a vast network of supporters, activists, lawyers, and feminists who hold lawmakers to account and push toward ending legal inequality and the harmful practices that occur as a result. The organisation has demonstrated that every country in the world has laws that diminish the position of women and girls within society. Its mission is to change that, for good.
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